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    Privacy Policy

    Last updated: August 3, 2026

    Underwoods Automotive ("we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect through this website and service request process, how we use it, and the choices you have. This policy applies to information collected online and through SMS text messaging.

    1. Introduction

    We are committed to protecting the personal information you share with us when you request service, schedule an appointment, or contact us. We do not sell your personal information to third parties.

    2. Information We Collect

    Information you provide directly:

    • Contact details: first name, last name, email address, and phone number (including mobile number)
    • Vehicle information: year, make, model, and symptom description
    • Service preferences: requested service type and preferred contact method
    • Consent: your agreement to be contacted, including by SMS

    Information collected automatically:

    • Usage data: pages visited, referring URLs, browser type, and device information
    • Marketing attribution: UTM parameters and lead source (captured via hidden form fields)
    • Cookies and similar technologies (see Section 6)

    3. How We Use Your Information

    We use the information we collect to:

    • Respond to your service request and schedule appointments
    • Communicate about your vehicle, repair status, and service follow-up
    • Send appointment reminders and maintenance reminders via SMS, email, or phone
    • Provide estimates, invoices, and service documentation
    • Improve our website, services, and customer experience
    • Track marketing performance and lead attribution
    • Comply with legal obligations

    4. SMS Text Messaging

    With your consent, Underwoods Automotive may send SMS text messages to the mobile number you provide. SMS messages may include appointment confirmations, reminders, repair status updates, follow-up communications, and maintenance reminders.

    Consent. By providing your mobile number and checking the consent box, you provide prior express written consent to receive SMS messages from Underwoods Automotive. This consent is not a condition of purchasing any product or service. Full SMS terms are in our Terms of Use.

    Message frequency. Frequency varies based on your service activity. You will typically receive messages only in connection with an active service request or scheduled appointment.

    Message and data rates may apply. We do not charge for SMS, but your carrier's standard rates may apply.

    Opt out. Reply STOP to any SMS message to unsubscribe at any time. Reply HELP for support. Opting out of SMS does not affect email or phone communications — contact us to adjust those preferences.

    Data sharing. To deliver SMS messages, we share your mobile number and message content with our messaging service provider(s) and mobile carriers. These parties process message data solely for delivery purposes and are bound by their own privacy and data protection obligations.

    5. How We Share Information

    We do not sell your personal information. We may share information with:

    • Service providers: CRM, scheduling, SMS, and analytics platforms that help us operate our business
    • Mobile carriers: For SMS message delivery
    • Legal compliance: When required by law, court order, or to protect our rights and safety
    • Business transfer: In connection with a merger, acquisition, or sale of assets — subject to confidentiality

    6. Cookies & Analytics

    This Site uses cookies and similar technologies to analyze traffic, measure marketing performance, and improve user experience. We may use analytics tools (such as Google Analytics) and advertising tracking (such as Google Ads conversion tracking) to understand how visitors use the Site and attribute leads.

    You can control cookies through your browser settings. Disabling cookies may affect some features of the Site.

    7. Data Security

    We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.

    8. Data Retention

    We retain your personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. You may request deletion of your data at any time (see Section 9).

    9. Your Rights & Choices

    Depending on your location, you may have the right to:

    • Access the personal information we hold about you
    • Correct inaccurate or incomplete information
    • Request deletion of your personal information
    • Opt out of SMS messages (reply STOP) or email communications
    • Withdraw consent for marketing communications at any time

    To exercise any of these rights, contact us using the information in Section 12.

    10. Children's Privacy

    This Site is not directed to children under 16, and we do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal information, please contact us and we will promptly delete it.

    11. Changes to This Policy

    We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this page periodically.

    12. Contact Information

    Questions about this Privacy Policy? Contact Underwoods Automotive:

    CallRequest Service
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